CURVE NY attendees were privy to a complete preview of the brand-new Sussurra Pearls Collection, which has already enjoyed an outstanding reception during Paris Fashion Week. Set for an official launch in July 2012, this third installment in the Sussurra Intimate Apparel collection comes just a year after LELO’s foray into the lingerie industry – proving that Sussurra is here to stay as a major name in the business.


Other highlights of the convention included CURVE's “Spoiled in New York” raffle for participating vendors, as well as a LELO-sponsored prize that awarded one winner $1,000 worth of LELO merchandise – giving participants double the chance to get “spoiled” at this year’s show. All the while Sussurra Pearls shone bright on the trade floor with a range of stunning new designs, from classic intimate apparel pieces to fine erotic jewelry and bedroom accessories. Handcrafted from luxurious suede, silk satin and genuine pearls, the Pearls collection captures the ultimate blend of the romantic and the risqué.

 

On LELO’s return to CURVE New York, US Sales and Accounts Manager Eliane Said stated:  “We were thrilled to have the opportunity to share yet another beautiful collection at CURVE NY. It has been a delight to receive such fantastic feedback from all who’ve been impressed with our designs. We just can’t wait to hear what LELO customers have to say in response to Sussurra Pearls!”

 

CURVE New York is the American fashion industry’s premier trade show for lingerie and swimwear. This year, over 250 designer brands from around the world gathered at New York City’s Javits Center from February 21-23 to participate in the event.

 

 

Click here to read more about Sussurra Pearls in Paris.

 

Our original Sussurra line has been around the world and then some – to read about Sussurra Classics on the runway, and a featured collaboration with an international fashion designer, click here and here.