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Home / LELO NEWSWIRE / The Latest from LELO / LELO’s Gold at London 2012

LELO’s Gold at London 2012

We were in London for World Orgasm day at the height of Olympic fever, so what else would we show off but our gold? It was at the Ann Summers store near the Olympic Park where we displayed INEZ, the flagship item of our LUXE range of 24K gold and stainless steel personal massagers, and the luxury item of choice for pleasure aficionados with an eye for style.

LELO's Gold at London 2012 Olympic Games

Needless to say, a vibrator with a £10,000 price tag is sure to gather a lot of attention, so Ann Summers provided INEZ with a personal bodyguard (that would be the fellow in the suit, not the gold-painted hunk), but with the amount of British military servicemen and servicewomen who stopped in for a peek, we’d say that it was in safe hands.

The publicity event was held to celebrate the opening of Ann Summers’ Pleasure Emporium, where the respected UK retailer of lingerie and intimate items will be selling men’s, women’s and couples’ toys handpicked for their style and quality. Among those featured alongside INEZ are LELO classics such as our GIGI G-spot massager, our bestselling INA rabbit vibe, and our award-winning SenseMotion™ Tiani™ remote-controlled couples’ massager.

For further media coverage of INEZ’s appearance at Ann Summers in London, check out our write-ups in the Daily MailGlamour UK and Cosmopolitan UK. You can also keep up-to-date with all of latest LELO news by ‘liking’ us on Facebook, following us on Twitter, or subscribing to the LELO monthly newsletter.

Images from the Daily Mail.

About Jessica Hill

Jess joined LELO in 2012 and now works as Head writer for Volonté. In her free time, Jess offers her expertise in Public Relations to volunteer for events like Queens Pride and Rapture on the River. She lives in Brooklyn with her dog Chomper.

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