{"id":30655,"date":"2012-11-29T13:00:26","date_gmt":"2012-11-29T12:00:26","guid":{"rendered":"https:\/\/www.lelo.com\/blog\/?p=30655"},"modified":"2026-03-05T04:08:45","modified_gmt":"2026-03-05T03:08:45","slug":"2012-events-and-awards","status":"publish","type":"post","link":"https:\/\/www.lelo.com\/blog\/2012-events-and-awards\/","title":{"rendered":"Year In Review: LELO 2012 Events & Awards"},"content":{"rendered":"

LELO Celebrates At Salone del Mobile 2012<\/span><\/h3>\n

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Hot off the heels of winning the Red Dot Award for our <\/span>Tiani couples\u2019 massager<\/span><\/a>, we\u2019re closing out Milan\u2019s Salone Internazionale del Mobile at the hottest ticket in town. Salone del Mobile has, since 1965, been the place for established as well as up-and-coming product, industrial and furnishing designers to show off their latest concepts to members of the press and the public.\u00a0<\/span><\/p>\n

LELO Hosts Hottest Party Of Milan Design Week 2012<\/span><\/h3>\n

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As the world\u2019s leading designer brand for intimate lifestyle products, LELO was present in all of Milan\u2019s famed design districts\u2014from Brera to Porta Romana, Tortona to Lambrate\u2014showcasing our Pleasure Objects to internationally-renowned designers, artists and influential tastemakers from a wide variety of creative fields.<\/span><\/p>\n

LELO\u2019s Back for Boobalicious 2012<\/span><\/h3>\n

\"\"Images from boobalicious.au and breastcancer.org.au<\/span><\/i><\/p>\n

We were very glad to be back in the bosom of Perth, Australia for <\/span>Boobalicious<\/span><\/a>, the black tie charity event to raise money for <\/span>Breast Cancer Care WA<\/span><\/a>. As always, it was a glamorous and fun evening that benefits Perth\u2019s hardest-working charity, so for these reasons and more we were very happy to be involved in the 9<\/span>th<\/span> year of the event. This year $135,000 was raised for Breast Cancer Care WA, bringing Boobalicious\u2019s 9-year total contribution to over $750,000 \u2013 an impressive sum for a very worthy cause, and one that we at LELO hold dear.<\/span><\/p>\n

LELO Video Short to be Featured at 2012 Cannes International Film Festival<\/span><\/h3>\n

The short, a specially-commissioned work by Italian director Fabrizzio Azzelini, will be played on giant screens outside of the Intercontinental Carlton on the Boulevard de la Croisette, the main thoroughfare of the world-famous festival. This 30-second, dreamlike fashion shoot on celluloid stars our landmark <\/span>TIANI couples\u2019 massager<\/span><\/a> alongside our bestselling <\/span>ALIA<\/span><\/a> and <\/span>Soraya<\/span><\/a>, and will be broadcast hourly on giant screens during the festival\u2019s opening and closing weekends.\u00a0<\/span><\/p>\n

LELO\u2019s Gold at London 2012<\/span><\/h3>\n

We were in London for World Orgasm Day at the height of Olympic fever, so what else would we show off but our gold? It was at the Ann Summers store near the Olympic Park where we displayed <\/span>INEZ<\/span><\/a>, the flagship item made of 24K gold, and the luxury item of choice for pleasure aficionados with an eye for style.<\/span><\/p>\n

Smart Wands Honored at 2012 AVN \u2018O\u2019 Awards<\/span><\/h3>\n

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It\u2019s a prized possession to many, and now the Smart Wands are a prize-worthy product, having been recognized at this year\u2019s AVN \u2018O\u2019 Awards. Our <\/span>Smart Wands<\/span><\/a> were chosen for Outstanding Luxury Product, and marks the first-ever time that a product of its kind, meant for all-over body massage, was chosen for the coveted award.<\/span><\/p>\n

LELO Awarded Best Product Packaging at 2012 ETO Awards<\/span><\/h3>\n

It was champagne and high fives in glamorous Birmingham, England on Monday when we were awarded Best Product Packaging at the 2012 ETO Awards. Taking place in the National Exhibition Center in its 7<\/span>th<\/span> year, the ETO panel of industry insiders and retailers singled us out for offering customers the best boxes in the business, and we\u2019re so happy we can hardly contain ourselves!<\/span><\/p>\n

LELO Goes WILD in Lithuania<\/span><\/h3>\n

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April 19<\/span>th<\/span> found us in the beautiful city of Vilnius, Lithuania, where we got to show off our ultra-luxe Insignia designs alongside an all-new series of striking photographs by <\/span>Gediminas Zilinskas<\/span><\/a>. The opening ceremony of the exhibition drew out over 500 of Vilnius\u2019 creative community.<\/span><\/p>\n

LELO in Brazil: Exciting South America Expansion<\/span><\/h3>\n

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Ah, Brazil\u2014one of the world\u2019s leading trendsetters in the finer, more sensuous things in life. It seems only natural that LELO Pleasure Objects would be the perfect fit for the nation that debuted the G-string bikini, some of the world\u2019s most stunning supermodels, and the personal landscaping method that rocked the world of feminine hygiene.<\/span><\/p>\n

LELO Up-and-Coming Down Under<\/span><\/h3>\n

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We\u2019re reaching out everywhere! Whether you\u2019re in a bustling metropolis or somewhere where the pace of life is a little more laid back, chances are LELO is not far away. Take our recent visit to Townsville in North Queensland, Australia. This small town has just played host to the region\u2019s first ever adult industry trade fair \u2013 and as always, LELO was the star of the show.<\/span><\/p>\n

LELO Plans to Stop Thieves in Their Tracks<\/span><\/h3>\n

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Last week a sex toy boutique in Bras\u00edlia, Brazil was robbed and the shop clerk tied up as a thief made off with the <\/span>24-carat gold-plated Pleasure Object YVA<\/span><\/a>, from our LUXE line. While the international media pounced on the story of a vibrator-motivated crime with much amusement, we immediately turned our attention to the serious side of the incident: how to prevent the same thing from happening again? <\/span><\/p>\n

The brains at LELO have come up with a unique solution: GPS tracking. We\u2019re now looking into the possibility of adding a small tracker within retailer samples of our LUXE massagers \u2013 our exclusive line of personal massagers made to order in a choice of either 24-carat gold or stainless steel.\u00a0<\/span><\/p>\n

Meet the Queens of Iceland\u2019s Intimate Lifestyle Industry!<\/span><\/h3>\n

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Rakel and Ger\u00f0ur with LELO products<\/span><\/i><\/p>\n

When they met in 2009, Rakel \u00d3sk Orrad\u00f3ttir and Ger\u00f0ur Huld Arinbjarnard\u00f3ttir had no idea they would end up founding a company together, let alone that it\u2019s immense success would stem from sales of LELO\u2018s intimate lifestyle products. It started when Rakel bought her first <\/span>LELO NEA<\/span><\/a>. <\/span><\/p>\n

She was so amazed by its beauty and functionality that she couldn\u2018t resist showing it to her best friend Ger\u00f0ur.<\/span> Today, they are the undisputed queens of the intimate lifestyle industry in Iceland \u2013they have been interviewed by every major Icelandic media outlet\u2013 and their company \u201cBlush\u201d is regarded as the go-to website throughout the entire country.<\/span><\/p>\n

Moving Pictures and Pleasure Objects; LELO Sponsors Hysteria in Switzerland<\/span><\/h3>\n

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LELO Pleasure Objects are currently being splashed over silver screens across Switzerland as we take part in a partnership to sponsor Hysteria \u2013 a new romantic comedy that is close to our hearts. The film depicts the true story of Dr. Mortimer Granville, a Victorian-era physician who developed the first vibrator as a cure for female hysteria \u2013 a diagnosis that at the time required a house call from a doctor, and now simply requires some quality time with LELO.<\/span><\/p>\n

Doing Our Part: LELO & Breastcancer.org<\/span><\/h3>\n

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October is Breast Cancer Awareness Month, and for the occasion we\u2019ve partnered up with Breastcancer.org for Rediscovering Intimacy. For the entire month, we\u2019re donating half the proceeds from sales of our <\/span>LILY personal massager<\/span><\/a>, in Pink, to <\/span>Breastcancer.org<\/span><\/a>, the leading expert resource of breast health and breast cancer information.\u00a0<\/span><\/p>\n

RONROBINSON & Fred Segal Feature LELO at Luxury Hotel Shutters on the Beach in Los Angeles<\/span><\/h3>\n

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Here\u2019s a suitcase essential for every trip: your favorite travel-ready LELO Pleasure Object. And just in case you\u2019ve forgotten to take yours along on the road, trendsetting Los Angeles boutique brands RONROBINSON & Fred Segal have got you covered \u2013 at world-famous luxury hotel Shutters on the Beach in Santa Monica, Los Angeles. Presented on the top shelf of the upcoming summer edition of the Bath & Beach Chest is our very own NEA in stunning matte white.\u00a0<\/span><\/p>\n

Trophy Time: 3 Big Nominations from the AVN \u2018O\u2019 Awards<\/span><\/h3>\n

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Can you feel it? Awards season is here! Imagine our delight this week when erotic industry authority Adult Video News announced the nominations for the annual AVN \u2018O\u2019 Awards, and we\u2019re on the list not once, not twice \u2013 but thrice? A whopping 3 nominations in prestigious categories will have us crossing our fingers this September 11<\/span>th<\/span>, when the awards ceremony is held on the last day of the Adult Novelty Expo in Las Vegas.<\/span><\/p>\n