{"id":16996,"date":"2016-12-05T10:43:14","date_gmt":"2016-12-05T09:43:14","guid":{"rendered":"https:\/\/dev.lelo.com\/fr\/blog\/?p=16996"},"modified":"2021-06-10T12:00:26","modified_gmt":"2021-06-10T12:00:26","slug":"preservatif-lelo-hex-podium-a-cannes","status":"publish","type":"post","link":"https:\/\/www.lelo.com\/fr\/blog\/preservatif-lelo-hex-podium-a-cannes\/","title":{"rendered":"Le Pr\u00e9servatif LELO HEX™ Sur le Podium \u00e0 Cannes !"},"content":{"rendered":"

Cannes et LELO, c\u2019est une longue histoire d\u2019amour qui semble vouloir durer, et c\u2019est tant mieux\u00a0! En 2014, c\u2019est notre masseur intime ORA<\/a>\u00a0qui remportait un prix au Festival de la Cr\u00e9ativit\u00e9 Cannes Lion<\/a>, repartant de la comp\u00e9tition avec un Award m\u00e9rit\u00e9 pour son design exemplaire\u00a0! LELO devenait ainsi la premi\u00e8re marque d\u2019accessoires de plaisir \u00e0 \u00eatre r\u00e9compens\u00e9e dans cette prestigieuse comp\u00e9tition.<\/p>\n

En 2015, LELO revenait \u00e0 Cannes, au festival du film cette fois, pour pr\u00e9senter son court m\u00e9trage \u00ab\u00a0Beyond the Wave<\/a>\u00a0\u00bb avec Casper Van Dien\u00a0! Une exp\u00e9rience enrichissante et fantastique avec une plong\u00e9e dans le monde du septi\u00e8me art et de ses paillettes\u2026<\/p>\n

Et voil\u00e0 que fin 2016, Cannes revient encore sonner la cloche de la bonne nouvelle avec un prix aux Troph\u00e9es de la Communication\u00a0pour r\u00e9compenser la campagne presse de LELO HEX™ !<\/p>\n

\"3eme-position-pour-hex\"<\/p>\n

Le prix<\/h3>\n

Les Troph\u00e9es de la Communication ont lieu chaque ann\u00e9e depuis 15 ans et r\u00e9compensent les meilleures actions de communication et les meilleurs communicants du service public et du monde de l’entreprise.<\/p>\n

LELO a obtenu la troisi\u00e8me place du classement dans la cat\u00e9gorie \u00ab\u00a0meilleure campagne de relations presse\u00a0\u00bb gr\u00e2ce \u00e0 la participation active de l\u2019Agence Anonyme Paris. Une r\u00e9compense obtenue pour saluer la mise en avant de HEX™<\/a>,\u00a0notre pr\u00e9servatif r\u00e9invent\u00e9 \u00e0 nouveau au centre de toutes les attentions\u2026<\/p>\n

\"LELO<\/a><\/p>\n

HEX™ et l\u2019engagement de LELO<\/h3>\n

Notre pr\u00e9servatif du futur disponible d\u00e8s \u00e0 pr\u00e9sent continue donc de faire couler de l\u2019encre et de fasciner\u00a0! C\u2019est une nouvelle d\u2019autant plus r\u00e9jouissante en cette p\u00e9riode de campagne active du gouvernement<\/a>\u00a0pour sensibiliser les populations sur l\u2019importance du port du pr\u00e9servatif.<\/p>\n

Une sensibilisation \u00e9galement pr\u00e9sente \u00e0 l\u2019\u00e9chelle internationale, avec une pr\u00e9sence de LELO sur les r\u00e9seaux sociaux pour soutenir les actions de lutte contre le SIDA, avec notamment la campagne HEX Education<\/a> qui vise \u00e0 inciter les jeunes \u00e0 se prot\u00e9ger et \u00e0 s\u2019int\u00e9resser au probl\u00e8me du SIDA. #SafeSexUseHex<\/strong> et #WearingIsCaring<\/strong> se propageant sur Twitter et Instagram dans ce but.<\/p>\n

Ce prix permet une nouvelle fois d\u2019attirer l\u2019attention sur ce probl\u00e8me de sant\u00e9 publique qui continue de se propager.<\/p>\n

[related_article id=\u00a0\u00bb16979″ size=\u00a0\u00bbfull\u00a0\u00bb readmore=\u00a0\u00bbLire l’article …\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb]<\/p>\n

La force de LELO HEX™<\/h3>\n

SI LELO s\u2019est lanc\u00e9 dans la cr\u00e9ation d\u2019un nouveau pr\u00e9servatif capable de remettre le sexe prot\u00e9g\u00e9 au go\u00fbt du jour, c\u2019est \u00e0 cause d\u2019un constat gla\u00e7ant\u00a0: le port du pr\u00e9servatif est consid\u00e9r\u00e9 comme une corv\u00e9e ennuyeuse que l\u2019on d\u00e9laisse de plus en plus.<\/p>\n

Les pr\u00e9servatifs se d\u00e9chirent, ils ne tiennent pas bien en place, ils sentent mauvais\u2026 Et surtout, ils g\u00e2chent le plaisir. Voil\u00e0 pourquoi de moins en moins de personne souhaitent en utiliser. Et c\u2019est vrai qu\u2019en pr\u00e8s de 70 ans, il n\u2019y avait pas eu d\u2019innovation r\u00e9elle en la mati\u00e8re\u2026<\/p>\n

Et c\u2019est pour cette raison que nous avons travaill\u00e9 plusieurs ann\u00e9es pour r\u00e9volutionner le pr\u00e9servatif. Nous l\u2019avons r\u00e9invent\u00e9 pour r\u00e9pondre aux probl\u00e8mes cit\u00e9s plus hauts. Gr\u00e2ce \u00e0 une structure hexagonale interne inspir\u00e9e par la nature<\/a>, HEX™ ne se d\u00e9chire pas, il ne glisse pas et il est ultra fin, permettant que le plaisir ne s\u2019efface pas au nom de la protection. Avec un pr\u00e9servatif flambant neuf et prometteur, nous esp\u00e9rons inciter son utilisation pour pr\u00e9server la sant\u00e9 sans faire l\u2019impasse sur le plaisir.<\/p>\n

[related_article id=\u00a0\u00bb15214″ size=\u00a0\u00bbfull\u00a0\u00bb readmore=\u00a0\u00bbLire l’article …\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb]<\/p>\n

Du baume au c\u0153ur<\/h3>\n

Un nouveau prix qui va booster encore notre fiert\u00e9\u00a0! Mais si nous aimons comme tout le monde les f\u00e9licitation, \u00e7a ne veut pas dire que nous nous reposons sur nos acquis coquins\u00a0! Votre plaisir nous motive toujours davantage et nous ne cesserons jamais d\u2019innover pour mieux vous satisfaire. Pas question de prendre la grosse t\u00eate, ce qu\u2019il faut prendre, c\u2019est votre pied\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes et LELO, c\u2019est une longue histoire d\u2019amour qui semble vouloir durer, et c\u2019est tant mieux\u00a0! En 2014, c\u2019est notre masseur intime ORA\u00a0qui remportait un prix au Festival de la Cr\u00e9ativit\u00e9 Cannes Lion, repartant de la comp\u00e9tition avec un Award m\u00e9rit\u00e9 pour son design exemplaire\u00a0! LELO devenait ainsi la premi\u00e8re marque d\u2019accessoires de plaisir \u00e0 \u00eatre r\u00e9compens\u00e9e dans cette prestigieuse comp\u00e9tition. En 2015, LELO revenait \u00e0 Cannes, au festival du film cette fois, pour pr\u00e9senter son court m\u00e9trage \u00ab\u00a0Beyond the […]<\/p>\n","protected":false},"author":5,"featured_media":16998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[159,422],"class_list":["post-16996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news-de-lelo","tag-awards","tag-hex"],"acf":[],"yoast_head":"\nLa Campagne PR de HEX\u2122 R\u00e9compens\u00e9e Aux Troph\u00e9es de la Communication<\/title>\n<meta name=\"description\" content=\"Cannes revient encore sonner la cloche de la bonne nouvelle avec un prix aux Troph\u00e9es de la Communication pour r\u00e9compenser la campagne presse de LELO HEX\u2122 !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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