The future of luxury isn’t French or Italian – it’s Swedish and it’s LELO… And the favourite American expat in Paris proves it in the hit show Emily in Paris that just dropped.
It’s a tale of two cities, new fashion and passion as the sexual wellness brand LELO and its top selling toys (SONA 2 Cruise and SORAYA 2) make a surprise appearance in a recent episode. The cameo role in the hit series highlights the brand’s connection to a modern, aspirational, and inclusive lifestyle.
In the episode 7 entitled Second Chances, the LELO float and products appear as the part of one of the biggest and most vibrant PRIDE celebrations in Europe, that of Paris. The show isn’t just using the LELO ethos; it is turning the sexual wellness label into a cultural statement – a statement about LELO’s mission to make people more comfortable and confident in their sexuality.
Over the past few years, the show has become famous for sparking bold conversations around empowerment and sensuality, and so it’s only natural that it reiterates the narrative of LELO that, for the last two decades, has brought the conversation about the needs and desires of individuals to the mainstream, helping them build confidence and improve overall well-being.
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