Brand unlike any other
LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation. But LELO is not just a pleasure toy brand; it’s a self-care movement aimed at those who know that satisfaction transcends gender, orientation, race, and age. We’re offering the experience of ecstasy without shame, the pleasure of discovering all the wonders of one’s body, arming our customers with confidence that leads to a fulfilled intimate life.
Luxury Brand of the Year, XBIZ Awards
Luxury Brand of the Year, XBIZ Europa Awards
Excellence in Product Packaging,
XBIZ Europa Awards
Best Luxury Toy Range, Adultex Awards
LELO has transformed the look, feel, and function of how personal massagers are perceived, bringing state-of-the-art technology and a new level of luxury to intimate lifestyle products.
Today LELO is sold in over 160 countries, with around 300 employees and offices in international markets. Our unique portfolio of products now extends beyond personal massagers to FemTech and FemCare products, condoms, and other accessories.
The evolution of LELO
LELO started in 2003 in Stockholm, where three designers coalesced at the right place and time with precisely the right idea. That idea would eventually reshape and transcend the confines of an entire industry, beginning with a simple question:
What if our most intimate items were made as beautiful as the ones we displayed with the most pride?
LILY™ - first LELO pleasure device
LILY™ initiated the sudden increase in demand for elegant and efficient concepts and started a revolution in sex toy design, feeding the collective desire for more beautiful intimate objects. Today, with offices from Shanghai to San Jose, LELO’s story is inseparably entwined with the changing sexual landscape.
2014 - Cannes Lions design award
2014 saw the launch of ORA™ oral sex simulator, the first pleasure product to win a Cannes Lions design award. We also introduced Lily Cup™ Compact, the first collapsible menstrual cup on the market.
2016 - The condom revolution
We launched our innovative HEX™ condom brand in 2016, representing LELO's expansion into the safety products category. Introducing the famous hexagonal structure that is textured on the inside for a better grip, LELO HEX™ is the condom the world has waited for 70 years.
2018 - 2021
In this period, we've introduced several revolutionary products, starting with Ziggy Cup™, the first menstrual disc for mess-free intimacy, in 2018. The following year, we launched F1S™ pleasure console, awarded the most innovative male sex toy of 2019 by XBiz. 2020 saw the launch of SILA™ sonic clitoral massager, followed by the now legendary dual stimulator ENIGMA™ in 2021.
Leading the way forward
We’ve lifted the pleasure industry from the murk and introduced it to a whole new global audience. Our designs have influenced the industry for over a decade due to our signature blend of pleasure, design, and performance. We’ve continually been rewarded and recognized for that work - and we plan to continue doing so for years to come.