come together

Brand unlike any other

LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation. But LELO is not just a pleasure toy brand; it’s a self-care movement aimed at those who know that satisfaction transcends gender, orientation, race, and age. We’re offering the experience of ecstasy without shame, the pleasure of discovering all the wonders of one’s body, arming our customers with confidence that leads to a fulfilled intimate life.

dive into pleasure with LELO



Luxury Brand of the Year, XBIZ Awards




Luxury Brand of the Year, XBIZ Europa Awards




Excellence in Product Packaging,
XBIZ Europa Awards




Best Luxury Toy Range, Adultex Awards


''Come Together'' is more than a brand slogan; it's a mission statement embedded into LELO's DNA and runs through every company process as an unstoppable driving force.

LELO has transformed the look, feel, and function of how personal massagers are perceived, bringing state-of-the-art technology and a new level of luxury to intimate lifestyle products.

Today LELO is sold in over 160 countries, with around 300 employees and offices in international markets. Our unique portfolio of products now extends beyond personal massagers to FemTech and FemCare products, condoms, and other accessories.

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Coming together

LELO started in 2003 in Stockholm, where three designers coalesced at the right place and time with precisely the right idea. That idea would eventually reshape and transcend the confines of an entire industry, beginning with a simple question:

What if our most intimate items were made as beautiful as the ones we displayed with the most pride?

LILY™ - first LELO pleasure device

LILY™ initiated the sudden increase in demand for elegant and efficient concepts and started a revolution in sex toy design, feeding the collective desire for more beautiful intimate objects. Today, with offices from Shanghai to San Jose, LELO’s story is inseparably entwined with the changing sexual landscape.

2014 - Cannes Lions design award

2014 saw the launch of ORA™ oral sex simulator, the first pleasure product to win a Cannes Lions design award. We also introduced Lily Cup™ Compact, the first collapsible menstrual cup on the market.

2016 - The condom revolution

We launched our innovative HEX™ condom brand in 2016, representing LELO's expansion into the safety products category. Introducing the famous hexagonal structure that is textured on the inside for a better grip, LELO HEX™ is the condom the world has waited for 70 years.

2018 - 2021

In this period, we've introduced several revolutionary products, starting with Ziggy Cup™, the first menstrual disc for mess-free intimacy, in 2018. The following year, we launched F1S™ pleasure console, awarded the most innovative male sex toy of 2019 by XBiz. 2020 saw the launch of SILA™ sonic clitoral massager, followed by the now legendary dual stimulator ENIGMA™ in 2021.

Leading the way forward

We’ve lifted the pleasure industry from the murk and introduced it to a whole new global audience. Our designs have influenced the industry for over a decade due to our signature blend of pleasure, design, and performance. We’ve continually been rewarded and recognized for that work - and we plan to continue doing so for years to come.

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Millions of people enjoy LELO; it’s just sometimes the best luxuries you keep to yourself.
LELO founder Filip Sedić
Luxury sex toy brand LELO is the best thing in high-tech intimacy.
LELO, a pioneer in elegant sex toy design.
For an ultimate experience in luxury, there is no better pleasure than a LELO.
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